[{"data":1,"prerenderedAt":638},["ShallowReactive",2],{"content-site-settings":3,"work-\u002Fwork\u002Fclear-study":75,"morph-logo-section":224,"morph-next-steps":501},{"id":4,"extension":5,"meta":6,"stem":73,"__hash__":74},"dataFiles\u002Fdata\u002Fsite.json","json",{"en":7},{"siteDetails":8,"siteLogo":11,"cookieControl":15,"mainNav":19,"footerContent":36,"preNav":41,"stickyNav":42,"solutionsMegaMenu":43},{"siteName":9,"siteUrl":10,"organisationName":9},"Morph","https:\u002F\u002Fmorph.co.uk",{"url":12,"alt":9,"width":13,"height":14},"morph-logo-2x.png",224,80,{"cookieModalTitle":16,"cookieModalText":17,"nonNecessaryCookiesUsed":18},"Cookies used on this site","This website only uses non-necessary cookies to remember where you are in the process and to learn about how people view the information. We do NOT use cookies that directly identify anyone. For the best experience please click Accept all below.",true,[20,23,26,29,32],{"title":21,"url":22},"Solutions","\u002Fsolutions",{"title":24,"url":25},"Work","\u002Fwork",{"title":27,"url":28},"About","\u002Fabout",{"title":30,"url":31},"More","\u002Fmore",{"target":33,"external":33,"title":34,"url":35},false,"Contact","\u002Fcontact",{"footerLogo":37,"footerCol1":38,"footerCol2":39,"footerCol3":40},{"url":12,"alt":9,"width":13,"height":14},"[Privacy policy](\u002Fprivacy)\\\n[Cookie policy](\u002Fcookie-policy)\\\n[Accessibility Statement](\u002Faccessibility)\\\n[Site map](\u002Fsite-map)[](\u002Fmorph-explainers)","**Address**\\\n8 New Shambles\\\nKendal\\\nLA9 4TS\n\n**Telephone** \\\n01524 884 288","**Email**\\\ninfo@morph.co.uk\n\n**Social**\\\n[YouTube](https:\u002F\u002Fwww.youtube.com\u002F@channelmorph)\\\n[LinkedIn](https:\u002F\u002Fuk.linkedin.com\u002Fcompany\u002Fmorphhq)[](https:\u002F\u002Fuk.linkedin.com\u002Fcompany\u002Fmorphhq)",[],[],[44,48,53,58,63,68],{"link":45,"summary":47},{"title":46,"url":22},"View all","Compare our clinical trial solutions or if you want a different approach get in touch.",{"link":49,"summary":52},{"title":50,"url":51},"Explainer","\u002Fsolutions\u002Fexplainer","Explain your study, patient information or results using 2D animation",{"link":54,"summary":57},{"title":55,"url":56},"Patient Info","\u002Fsolutions\u002Fpatient-info","Convert your PIS\u002FPIL into a patient information tool with supporting 2D animation",{"link":59,"summary":62},{"title":60,"url":61},"Study","\u002Fsolutions\u002Fstudy","Public-facing study website to support recruitment and patient understanding",{"link":64,"summary":67},{"title":65,"url":66},"Dissemination","\u002Fsolutions\u002Fdissemination","Share research results and outputs using a dedicated website and animation",{"link":69,"summary":72},{"title":70,"url":71},"Lifecycle","\u002Fsolutions\u002Flifecycle","Complete solution to support your study from recruitment through to results","data\u002Fsite","TO_fzpe1DjvIYgVPH74HjYP3TcgA7PkWivBqY-3snrM",{"id":76,"title":77,"body":78,"description":78,"extension":5,"meta":79,"navigation":18,"path":220,"seo":221,"stem":222,"__hash__":223},"workPages\u002Fwork\u002Fclear-study.en.json","CLEAR Study",null,{"pageTitle":77,"pageMetadata":80,"page_content":83,"pageSocialShare":219},{"htmlTitle":81,"htmlDesc":82},"CLEAR Study | Cervical Screening Research | Morph","Patient and healthcare professional animations plus a multilingual website for the CLEAR cervical screening study at the University of the West of England.",[84,97,112,117,131,138,147,153,174,217],{"type":85,"sectionSettings":86,"settings":88,"title":90,"text":91,"strapline":92,"image":93},"page_header",{"textAlign":87},"left",{"imgPosition":89},"bottom","# CLEAR Study","Improving engagement and experience in cervical screening: implementing the left lateral test position","University of the West of England",{"url":94,"width":95,"height":96},"clear-work-header-2x.png",1100,600,{"type":98,"sectionSettings":99,"maxLogosPerRow":101,"logos":102},"text_and_logos",{"textAlign":87,"sectionLabel":100},"Project logos","3",[103,106,109],{"url":104,"alt":105},"morph-client-logo-birmingham-lighter-bg@2x.png","University of Birmingham",{"url":107,"alt":108},"morph-client-logo-lancaster-lighter-bg@2x.png","Lancaster University",{"url":110,"alt":111},"morph-client-logo-leeds-lighter-bg@2x.png","University of Leeds",{"type":113,"sectionSettings":114,"textCol1":115,"textCol2":116},"text_two_cols",{"textAlign":87},"The CLEAR Study aims to increase engagement with cervical screening and improve the experience of the test.","The study is exploring whether offering an alternative test position could make cervical screening more comfortable and encourage more people to attend. Cervical screening helps detect changes that can lead to cancer, but participation has declined in recent years, partly because some people find the traditional position uncomfortable.\n\nCLEAR is investigating how offering the option of a left-side test position might affect people’s comfort and experience, and how healthcare teams could introduce this choice into routine care.",{"type":118,"sectionSettings":119,"settings":121,"title":125,"text":126,"image":127},"text_and_image",{"textAlign":87,"sectionLabel":120},"Morph Solution",{"imgWidth":122,"imgPosition":89,"textPosition":87,"btnTheme":123,"stackBtns":124},"half-width","primary","vertical","","### Morph solution\n\n**For the CLEAR Study, we developed a patient-facing website and animation to present key information in a clear and accessible format. We also created a second animation to explain the process to clinicians.**\n\n* **Patient Information Website** – delivered as a single-page website. The site acts as a patient information resource, presenting high-level information in a simple and user-friendly way.\n* **Patient Information Animation** – a 2D explainer that explains the available screening options clearly and supports understanding ahead of an appointment.\n* **Healthcare Professional Animation** – an animation explaining the new screening approach and supporting clinicians introducing the left-side test position in practice.\n\nThe website and patient information animation are available in English, Polish, Urdu, Punjabi and Romanian, helping ensure accessibility for diverse communities.",{"url":128,"width":129,"height":130},"clear-work-content-2x.png",910,520,{"type":132,"sectionSettings":133,"settings":136,"text":137},"text",{"textAlign":134,"sectionLabel":135,"theme":123},"center","Testimonial",{"btnTheme":123,"stackBtns":124},"> We needed to present information to both patients and clinicians about positional choice in cervical screening, and it was essential that the animations were inclusive, sensitive, and clinically appropriate. The team at Morph fully understood this from the outset and delivered content that reflected those priorities with great care. They also translated the animations into four different languages, which has been very well received and has significantly broadened accessibility. \n\nDr Zoe Anchors, University of the West of England",{"type":139,"sectionSettings":140,"settings":142,"video":143,"text":125},"text_and_video",{"textAlign":87,"sectionLabel":141},"Work video",{"videoAlign":134},{"vimeoId":144,"videoTitle":145,"videoTranscript":146},"1116800438?h=f5ce4074e2","CLEAR Study Patient video","This short animation explains the different positions you can choose for a cervical screening test.\n\nEveryone is different.\n\nWe all have different bodies.\n\nAnd we all have different needs.\n\nBut everyone with a cervix over the age of 25, no matter what they look like or how they identify, is advised to go for cervical screening and not put it off.\n\nCervical screening is important because it can find a common virus that can cause changes in the cells of the cervix.\n\nIf these changes are not treated, they could turn into cancer later on.\n\nSome people feel embarrassed or worried about the test.\n\nThis might be because of negative experiences in the past, or because they think it will be uncomfortable.\n\nWe've learned that when people can make choices about how the test is done, they feel more in control and more at ease.\n\nDid you know you can now choose the position for your cervical screening test?\n\nYou can choose to lie on your back with your legs bent up and parted.\n\nOr you can lie on your left side with your legs slightly apart, resting on the bed.\n\nLying on your back might be physically difficult or cause anxiety.\n\nSome people find it more relaxing to lie on their side, which can help make the test feel more comfortable.\n\nAsk your doctor or nurse about your choice of positions before or during your appointment.\n\nThey will be able to guide you through the process.\n\nYour health is important, so we want your cervical screening to be as comfortable as possible.\n\nYou can choose what works best for you.",{"type":132,"sectionSettings":148,"settings":150,"text":152},{"textAlign":134,"sectionLabel":135,"theme":149},"mid",{"btnTheme":151,"stackBtns":124},"secondary","> Working with Morph on our project was a very positive experience. The entire team was approachable, responsive, and easy to communicate with throughout the project. They responded promptly to queries and were highly receptive to feedback, particularly when adaptations were required following our Patient and Public Involvement (PPI) input.\n\nDr Zoe Anchors, University of the West of England",{"type":154,"sectionSettings":155,"slides":156},"morph_text_slider",{"textAlign":87},[157,164,169],{"narrowScreenImage":158,"wideScreenImage":161},{"url":159,"width":160,"height":96},"clear-work-slider-mobile-1-2x.jpg",1200,{"url":162,"width":163,"height":96},"clear-work-slider-desktop-1-2x.jpg",1920,{"narrowScreenImage":165,"wideScreenImage":167},{"url":166,"width":160,"height":96},"clear-work-slider-mobile-2-2x.png",{"url":168,"width":163,"height":96},"clear-work-slider-desktop-2-2x.png",{"narrowScreenImage":170,"wideScreenImage":172},{"url":171,"width":160,"height":96},"clear-work-slider-mobile-3-2x.jpg",{"url":173,"width":163,"height":96},"clear-work-slider-desktop-3-2x.jpg",{"type":175,"sectionSettings":176,"settings":179,"text":181,"cards":182},"text_and_cards",{"textAlign":134,"sectionLabel":177,"customClass":178},"Test WORK 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","BNT122",{"url":206},"morph-work-card-bnt122-2x.png",{"url":208},"\u002Fwork\u002Fbnt122-study",[50,60,55],{"type":184,"imgPosition":89,"strapline":105,"title":211,"image":212,"link":214,"categories":216,"summary":125},"ELSA Study",{"url":213,"width":189,"height":190},"morph-work-card-elsa-2x.png",{"url":215},"\u002Fwork\u002Felsa-study",[50,60,55],{"type":218},"morph_next_steps",{"pageTitle":77,"pageDescription":77},"\u002Fwork\u002Fclear-study.en",{"title":77},"work\u002Fclear-study.en","v-xsknq6mQEagn0qs1LFrGKpwLr1FODVoH48zYpEiLA",{"id":225,"extension":5,"meta":226,"stem":499,"__hash__":500},"dataFiles\u002Fdata\u002Fmorph-components.json",{"en":227},{"morphSolutions":228,"morphNextSteps":265,"solutionFeatures":294,"text_and_logos":414,"morphSolutionFeatures":470},{"settings":229,"text":230,"cards":231,"sectionSettings":259,"socialShareBtn":261},{"alignCardContent":87,"showAllOnLoad":33,"categoriseWhenShowAll":33,"wholeClickable":18,"headerLevel":101,"cardTheme":123,"numberedCards":33,"maxCardsPerRow":180,"isFilterable":33,"headerFontSize":180,"alignCards":134},"## Morph solutions",[232,239,244,249,254],{"type":233,"includes":234,"title":50,"summary":52,"image":235,"link":238},"card_morph_solutions",{"patientInfoAnimation":18,"patientInfoTool":33,"studyWebsite":33,"disseminationAnimation":18,"disseminationWebsite":33},{"url":236,"width":189,"height":237},"morph-card-image 1@2x.png",340,{"url":51},{"type":233,"includes":240,"title":55,"summary":57,"image":241,"link":243},{"patientInfoAnimation":18,"patientInfoTool":18,"studyWebsite":33,"disseminationAnimation":33,"disseminationWebsite":33},{"url":242,"width":189,"height":237},"2card-patient-info-3-2x.png",{"url":56},{"type":233,"includes":245,"title":60,"summary":62,"image":246,"link":248},{"patientInfoAnimation":18,"patientInfoTool":18,"studyWebsite":18,"disseminationAnimation":33,"disseminationWebsite":33},{"url":247,"width":189,"height":237},"morph-study-3-2x.png",{"url":61},{"type":233,"includes":250,"title":65,"summary":67,"image":251,"link":253},{"patientInfoAnimation":33,"patientInfoTool":33,"studyWebsite":33,"disseminationAnimation":18,"disseminationWebsite":18},{"url":252,"width":189,"height":237},"morph-card-image 4@2x.png",{"url":66},{"type":233,"includes":255,"title":70,"summary":72,"image":256,"link":258},{"patientInfoAnimation":18,"patientInfoTool":18,"studyWebsite":18,"disseminationAnimation":18,"disseminationWebsite":18},{"url":257,"width":189,"height":237},"morph-card-image 5@2x.png",{"url":71},{"textAlign":134,"customClass":260},"full-width",{"fileToShare":262,"fileToShareText":263,"btnText":264},"Morph-Solutions-Download.pdf","View Morph Solutions infographic (pdf)","Share Solutions Infographic",{"settings":266,"text":268,"links":269,"sectionSettings":287,"summarySheetLink":288,"getAQuoteLink":291,"shareButtonText":292,"socialShareBtn":293},{"stackBtns":267},"horizontal","## Next steps...\n\nTake the next step by downloading the solutions infographic, sharing the page, or getting in touch for a call or a quote.",[270,277,282],{"link":271,"icon":274,"iconPosition":87},{"title":272,"url":273,"target":33},"Summary sheet","\u002F",{"iconName":275,"iconSize":276},"content-download","sm",{"link":278,"icon":280,"iconPosition":87},{"title":279,"url":273},"Share products",{"iconName":281,"iconSize":276},"content-share",{"link":283,"summary":125,"icon":285,"iconPosition":87},{"title":284,"url":273},"Get a quote",{"iconName":286,"iconSize":276},"content-email",{"theme":123,"textAlign":134},{"title":289,"url":290,"target":18,"external":18},"Solutions infographic","\u002Fimg\u002FMorph-Solutions-Download.pdf",{"title":284,"url":35},"Share this page",{"btnText":292},[295,319,327,355,395],{"type":296,"label":297,"items":298},"products","Products",[299,303,307,311,315],{"name":300,"includedIn":301,"info":302},"Patient Information Animation",[50,55,70,60],"2D explainer animation summarising your Patient Information Sheet (PIS) or Patient Information Leaflet (PIL), designed to clearly explain the study and support informed consent.",{"name":304,"includedIn":305,"info":306},"Patient Information Tool",[55,60,70],"Step-by-step web tool presenting the text of your Patient Information Sheet (PIS) or Patient Information Leaflet (PIL), alongside the explainer animation, in a clear and structured format.",{"name":308,"includedIn":309,"info":310},"Study Website",[60,70],"Accessible website providing clear study information and resources for potential participants, stakeholders, and the trial team. Supports recruitment and offers flexible content options tailored to the trial design.",{"name":312,"includedIn":313,"info":314},"Dissemination Animation",[50,65,70],"2D explainer animation presenting your study findings in a clear and engaging way to share results with your target audience.\n",{"name":316,"includedIn":317,"info":318},"Dissemination Website",[65,70],"Accessible public website for sharing study results and outputs. Includes a dissemination animation and flexible content options.",{"type":320,"label":321,"items":322},"miscFeatures","Project features",[323],{"name":324,"includedIn":325,"info":326},"Logo\u002Fbranding",[60,70,65],"We can create a simple study logo and branding, or design our deliverables to align with your organisation’s or project’s existing visual identity.",{"type":328,"label":329,"items":330},"animationFeatures","Animation features",[331,335,339,343,347,351],{"name":332,"includedIn":333,"info":334},"Script writing",[50,55,60,65,70],"Animation script development works best as a collaborative process but we can produce a first draft, for example, based on your lay summary or patient information sheet.\n",{"name":336,"includedIn":337,"info":338},"English voiceover",[50,55,60,65,70],"The price includes a UK voiceover, using one of our trusted voice artists or a new artist to suit your requirements, to be agreed.",{"name":340,"includedIn":341,"info":342},"Sound design",[50,55,60,65,70],"We clean up voiceover levels and add a subtle set of sound effects to enhance all animations. Music can be added on request.",{"name":344,"includedIn":345,"info":346},"Vimeo hosting",[50,55,60,65,70],"Vimeo hosting is available if required. We can host the finished animation on our Vimeo channel and provide a permanent link for you to access and share.",{"name":348,"includedIn":349,"info":350},"Image pack",[50,55,60,65,70],"Image pack of illustrated assets from the animation storyboard for use across your communications, including print, web, and social media.",{"name":352,"includedIn":353,"info":354},"Social media clips",[50,55,60,65,70],"We’ll provide a set of short animated clips (5–10 seconds) taken from your animation, ready to share across your social media channels.",{"type":356,"label":357,"items":358},"webFeatures","Web features",[359,363,367,371,375,379,383,387,391],{"name":360,"includedIn":361,"info":362},"AA accessibility",[55,60,65,70],"Our websites are designed to meet AA accessibility standards, ensuring the content is usable and easy to navigate for people using screen readers, keyboard navigation, or other assistive technologies.",{"name":364,"includedIn":365,"info":366},"Web changes",[55,60,65,70],"We allow for a reasonable number of website amendments as part of our standard agreement.",{"name":368,"includedIn":369,"info":370},"Web hosting",[55,60,65,70],"We provide hosting for study websites by default, but we’re happy to discuss alternatives if your organisation prefers to host internally.",{"name":372,"includedIn":373,"info":374},"Support",[55,60,65,70],"A reasonable amount of support time is included as part of our standard agreement to ensure everything is working as it should.",{"name":376,"includedIn":377,"info":378},"Security",[55,60,65,70],"We follow industry best practice to ensure our websites are secure and stable, including regular software updates and standard web security protections.",{"name":380,"includedIn":381,"info":382},"Version control",[50,55,60,65,70],"We maintain version control for all patient-facing materials. Previous versions can be provided on request as a zip file (or equivalent), allowing trial teams to recreate the exact information shared with participants if needed.",{"name":384,"includedIn":385,"info":386},"Archiving",[50,55,60,65,70],"The zip file (or equivalent) available on request allows the trial team to maintain a complete archive of all versions of the patient-facing materials for as long as required.",{"name":388,"includedIn":389,"info":390},"Populate copy from PIS",[55,70,60],"Morph will prepare the initial PIT content directly from the approved Patient Information Sheet (PIS), formatted for the online version and animation.",{"name":392,"includedIn":393,"info":394},"Populate copy from protocol",[60,70],"Morph will draft the initial content using existing study materials, such as the protocol, lay summary, and related documents.",{"label":396,"type":396,"items":397},"Optional add ons ",[398,402,406,410],{"name":399,"includedIn":400,"info":401},"Multi language",[50,60,55,65,70],"All products can be produced in multiple languages to help engage diverse and hard-to-reach groups. Animations can be delivered with translated on-screen text, subtitles, and AI voiceovers.",{"name":403,"includedIn":404,"info":405},"Additional animation(s)",[50,55,60,65,70],"Alongside the main animation, we can create additional animations to support other parts of the research project, such as explaining treatments, study procedures, or related information.",{"name":407,"includedIn":408,"info":409},"Infographic(s)",[50,55,60,65,70],"A simple infographic using illustrated assets from the animation storyboard. It’s a clear visual way to share your study’s key messages, methods, or findings, ideal for websites, reports, or public-facing materials.",{"name":411,"includedIn":412,"info":413},"PIS Leaflet design",[50,60,55,65,70],"A fully branded Patient Information Sheet (PIS) or Patient Information Leaflet (PIL), designed to match the visual style of your animation and other public-facing materials.",{"sectionSettings":415,"maxLogosPerRow":417,"logos":418,"text":469},{"sectionLabel":416},"Morph Logos",3,[419,424,427,430,433,436,439,442,445,448,451,454,457,460,463,466],{"url":420,"alt":421,"width":422,"height":423},"morph-client-logo-oxford.svg","University of Oxford logo",540,280,{"url":425,"alt":426,"width":422,"height":423},"morph-client-logo-uwe-bristol.svg","University of the West of England logo",{"url":428,"alt":429,"width":422,"height":423},"morph-client-logo-sheffield.svg","University of Sheffield 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