Our challenge was to find a way to combine these details about road building and new road systems with a fun and engaging visual style.
The bottom line is that road works and disruption are never very popular so we needed to find a way to put a positive spin on it and help people to see the bigger picture.
The animation will present the information in a fun informative style, it will be engaging but reassuringly authoritative and accurate. To guide and accompany the visuals the message will be delivered by a voiceover in a nice reassuring (northern) voice describing what the viewer is seeing. We imagine good fun, cool sounding music ticking along in the background with key visuals reinforced with sound effects.
We suggest that key points could be backed up by text based graphics so that the presentation will work in a simplified way without audio.